3 key steps to start your social media activities

Start your social media activities today

social media activites, image credit:

Now it’s time to embark on your social media activities

 

After networking with several community managers the last couple of years on their social media strategies and by getting hands-on experience with Publicis, I would like today to share some of my learnings.

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Why are you running?

Forrest Gump, image credit:

Forrest Gump, image credit:

Are you running for fame, to have more followers, more likes or are you running to meet a long-term goal? When I recently reached two hundred followers on my Twitter account, I instantly felt in Forrest Gump’s shoes while he was doing his long run and one obvious question came to my mind: what are the key takeaways from Forrest Gump long run that can be apply on any social media activities? And here are three key lessons I believe you can learn from his long run:

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Social Media and CRM, a tale of two lovers!

Jessica and Roger, image credit http://www.mormongeeks.com/

Jessica and Roger, image credit http://www.mormongeeks.com/

In this blog post, I will attempt to explain you Social CRM throughout a tale which I entitled: Social Media and CRM, a tale of two lovers. From my various reads, I came to the conclusion that Social Media and CRM are a perfect match and here you can find out why:

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My cat is into social media & technology but he likes to sleep too much!

My cat likes to sleep, edited with Twitter

My cat likes to sleep, edited with Twitter

Apart from my cat who is into social media & technology and sleeps almost all day long, we “social media being” are not allowed to do so and even more we may be deprived from sleeping. Technology and social media can be addictive and here are some of the side effects you may encounter:

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Me and Twitter we are now best friends!

Best Friends, image credit: hdwallpapersart

Best Friends, image credit: hdwallpapersart

Twitter is a social network unlike others that is really keen to provide information to its users. If I had to define Twitter today I would say: It’s a flow of information that is constantly moving and encourages conversations and opinions to be expressed. But a few month back, when I was starting my journey from public relations to digital communications and hence my exploration of this platform, I wasn’t able to put that into words. In that journey, two advises was given to me that I want to share with you today:

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Towards a more “social press”

Le Monde newspaper. Image credit

Le Monde newspaper, image credit: la vie est belle

When was the last time you bought a newspaper, sat and read it with your tea or coffee?

I always thought that newspapers will always be part of our lives and that people will always prefer the print version to the digital one. I am starting to think that this was an ideal and that the digital format will on the long term predominate.

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Monetisation: fresh insights from the masters of Europe

Monetisation is vital for the future of advertising and marketing. Here are some fresh insights from Facebook, LinkedIn, Yahoo and other key players of that industry, taken from the Advertising Week Europe 2013 in London (see below for the speaker list).

Monetisation is a dirty word

Image credit: beautyholicsanonymous

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YouTube rocks with one billion users per month

Its official , on March the 20th 2013, YouTube reaches a new milestone of one billion users per Month. In other words, with this many unique people it could be the third largest country in the world after China and India. That represents nearly one out of every two people on the Internet that visits YouTube.

One billion is a milestone that was attained by Facebook on October 2012 and PSY, the South Korean singer and rapper with the famous song Gangnam Style on December 21st 2012.

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