Marketing “made in Venus”

Men are from Mars; Women are from Venus, Image credit : www.emgn.com/

Men are from Mars; Women are from Venus, Image credit : www.emgn.com

“Men Are from Mars, Women Are from Venus” from John Gray is definitely one of my favorite books. It helped me understand myself in a much deeper way and improved my relationships with women in general. The same way it is vital to understand one another, it is even more important for professionals in the creative industry to understand their target audience. Consequently, marketers are more and more adapting to women by designing campaigns free of stereotypes┬áthat fits their mindsets : it’s called “marketing to women” or as I call it marketing “made in venus”.

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