3 key steps to start your social media activities

Start your social media activities today

social media activites, image credit:

Now it’s time to embark on your social media activities

 

After networking with several community managers the last couple of years on their social media strategies and by getting hands-on experience with Publicis, I would like today to share some of my learnings.

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Keep an eye on the french digital economy

Keep an eye on the digital french economy, image credit  : http://www.evilenglish.net/

Keep an eye on the digital french economy, image credit : http://www.evilenglish.net/

A few days ago I attended jobstic an event in Toulouse, France that talked about the various existing roles in the digital and the ICT (Information and communications technology) sector, its evolution the last couple of years and most importantly the part it is playing in the french economy today. Here are a couple of interesting points I noted and I wanted to share with you.

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Marketing “made in Venus”

Men are from Mars; Women are from Venus, Image credit : www.emgn.com/

Men are from Mars; Women are from Venus, Image credit : www.emgn.com

“Men Are from Mars, Women Are from Venus” from John Gray is definitely one of my favorite books. It helped me understand myself in a much deeper way and improved my relationships with women in general. The same way it is vital to understand one another, it is even more important for professionals in the creative industry to understand their target audience. Consequently, marketers are more and more adapting to women by designing campaigns free of stereotypes that fits their mindsets : it’s called “marketing to women” or as I call it marketing “made in venus”.

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Why are you running?

Forrest Gump, image credit:

Forrest Gump, image credit:

Are you running for fame, to have more followers, more likes or are you running to meet a long-term goal? When I recently reached two hundred followers on my Twitter account, I instantly felt in Forrest Gump’s shoes while he was doing his long run and one obvious question came to my mind: what are the key takeaways from Forrest Gump long run that can be apply on any social media activities? And here are three key lessons I believe you can learn from his long run:

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Social Media and CRM, a tale of two lovers!

Jessica and Roger, image credit http://www.mormongeeks.com/

Jessica and Roger, image credit http://www.mormongeeks.com/

In this blog post, I will attempt to explain you Social CRM throughout a tale which I entitled: Social Media and CRM, a tale of two lovers. From my various reads, I came to the conclusion that Social Media and CRM are a perfect match and here you can find out why:

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My cat is into social media & technology but he likes to sleep too much!

My cat likes to sleep, edited with Twitter

My cat likes to sleep, edited with Twitter

Apart from my cat who is into social media & technology and sleeps almost all day long, we “social media being” are not allowed to do so and even more we may be deprived from sleeping. Technology and social media can be addictive and here are some of the side effects you may encounter:

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Me and Twitter we are now best friends!

Best Friends, image credit: hdwallpapersart

Best Friends, image credit: hdwallpapersart

Twitter is a social network unlike others that is really keen to provide information to its users. If I had to define Twitter today I would say: It’s a flow of information that is constantly moving and encourages conversations and opinions to be expressed. But a few month back, when I was starting my journey from public relations to digital communications and hence my exploration of this platform, I wasn’t able to put that into words. In that journey, two advises was given to me that I want to share with you today:

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“Talking about a revolution”! or the future PhoneBlocs?

The PhoneBlocs, image credit: TechSpot

The PhoneBlocs, image credit: TechSpot

I woke up this morning with the idea of writing a blog post about the new iPhone 5C and iPhone 5S and then I said to myself, hang on a minute. I can actually talk about a smartphone revolution? And just like Tracy Chapman, I did! Don’t worry, it’s just my way introduce to you the PhoneBlocs, a new product that Dave Hakkens, designer from the Netherlands, created not so long ago. It’s so far a concept with a slogan that speaks for itself “A phone worth keeping”.

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Will Graphene become a reality or remain just another Sci-Fi movie?

Back to the future; image credit: backtothefuture.wikia

Back to the future; image credit: backtothefuture.wikia

Sci-Fi movies such as Back To the Future, Matrix or Star Wars are inspiring and enables me to dream and hope of a better future: more connected and technologically advanced. Graphene or the new “wonder material” has such characteristics that it promises us the same dream. Will Graphene become a reality or remain just another Sci-Fi movie?

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Will Instagram video enhance or ruin the user experience?

video

Image credit: sillysallyproductions

I am passionate about photography and I am a believer of the famous saying ” one picture is worth one thousand word”. I enjoy good quality pictures and this why in 2008, during my MSc in Manchester, I bought an SLR camera, Canon 400D. I took a lot of shots and it made my master year a memorable one. But I cannot always have an SLR camera around me to capture the moment, instead Instagram does not replace it but offers me a product that is between an SLR and a Photoshop.

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